Privacy Policy

Privacy Policy

PRINCIPALLIVE TECHNOLOGIES

We take your privacy seriously and this privacy statement explains how we (collectively referred to as “we”, “us” or “PRINCIPALLIVE TECHNOLOGIES”) collect, use, share and process your personal information.

Collection and Use of Personal Data

Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

Promoting safety and security

We abide by the principles of legality, legitimacy, and transparency, and process the minimum necessary data within a limited purpose scope. We implement technical and administrative measures to protect data security.
We use personal data to verify accounts and user activity, monitor fraud, and investigate suspicious or potentially illegal activities or violations of our terms and policies. Such processing is based on our legitimate interest in maintaining the safety of our products and services.
Below outlines the types of personal data we may collect and how we use it:

What Personal Data We Collect

1. Data you provide
We collect personal data you voluntarily provide when using our products and services, creating an account, contacting customer support, participating in online surveys, or using our live chat support.
When you place an order or make a purchase, we collect related personal data including payment details (credit/debit card information), account authentication details, billing address, shipping address, and contact information.
2. Data automatically collected from your device and usage
When you visit our website, we may collect:
  • Device type and unique device identifier
  • IP address
  • Operating system and browser type
  • Usage behavior, diagnostic data, and general location information
    Where available, our services may use GPS and IP-based location technology to determine approximate device location to improve our service experience for users in Ghana and globally.

How We Use Your Personal Data

We use your personal data to provide, improve, and develop our products and services, communicate with you, deliver targeted offers and advertisements, and protect both our business and our customers.
1. Providing, improving, and developing products and services
We use personal data for service delivery, product optimization, market research, data analysis, audits, and business continuity.
If you join contests, promotions, or campaigns, we may use your provided information to administer these activities. We recommend reviewing applicable promotion rules before participation.
2. Communicating with you
With your explicit consent, we may send you marketing communications related to our products and services, update you on account transactions, and notify you of policy changes.
You may opt out of marketing emails at any time by contacting our support team.
We also use your data to respond to your inquiries and support requests.
With your consent, we may share your data with trusted third-party partners to send relevant promotional offers and personalize your browsing experience on our site and third-party platforms. We also use data to measure the performance of our advertising campaigns.
Note: You may withdraw your consent for any data processing activity at any time by contacting us directly.

Definition of “Cookies”

Cookies are small text files stored on your web browser. Cookies and similar tracking technologies store identifiers and user preferences on computers, mobile phones, and other devices. In this policy, all similar tracking technologies are referred to as “Cookies”.

Use of Cookies

We use cookies to personalize content, display and measure advertisements, analyze user browsing behavior, enhance website security, and improve overall service quality. The type of cookies used may vary depending on the pages you visit on our website.

Disclosure of Personal Data

We may share your personal data with trusted strategic partners only for the purpose of delivering and improving our products and services.
We will not share your personal data with third parties for their independent marketing purposes without your explicit consent.

Data Storage, Transfer and Processing

1. Compliance with legal obligations
We may process or share personal data to comply with applicable laws, regulatory requirements, and lawful official requests.
2. Business restructuring and corporate transactions
We may share data with our affiliated companies.
In the event of merger, acquisition, reorganization, joint venture, asset transfer, or business sale, your personal data may be transferred to the relevant third party as part of the business assets.
We may also disclose data if necessary to enforce our terms, investigate fraud, protect our business operations, or safeguard user rights.
3. Legal compliance and public interest
We may disclose personal data if required by law, court proceedings, or government authority requests within or outside Ghana. We may also disclose data for national security, law enforcement, and public interest reasons when necessary.

Your Data Protection Rights

You have the right to access, correct, update, or delete your personal data held by us.
You also have the right to restrict or object to further data processing, and request your personal data in a standard machine-readable format.
You may submit a complaint to the local data protection authority in Ghana regarding our processing of your personal data.
We may verify your identity before responding to data access or deletion requests.
We will respond to all user rights requests within 30 days.

Third-Party Websites and Services

Our website may contain links to third-party platforms.
We are not responsible for the privacy policies, data practices, or content of any external third-party websites. This privacy policy only applies to data collected directly by us through our official website and services. We strongly advise you to review the privacy policy of any third-party site before use.

Data Security, Integrity and Retention

We strictly protect your personal data and follow applicable Ghana data protection regulations.
We will never share, sell, or distribute your personal information to external parties without your clear consent.
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes.